Schering-Plough

Point-of-Sale That Educates, Engages — and Drives Action

Pharmaceutical brand Schering-Plough engaged DWHQ to design an in-clinic sales kit for Aerius®, aimed at educating patients about allergy relief at the point of consultation.

We developed a complete POS suite — from display standees to takeaway brochures — tailored for clinic environments. The kit was designed with patient flow in mind: clear, non-technical messaging for the general public, paired with medically accurate illustrations to support doctor explanations.

More than just a promotional tool, the sales kit functioned as a bridge between doctor recommendations and patient understanding — helping turn awareness into trust, and trust into action.