Frequently Asked Questions

About DWHQ

Who is DWHQ?

DWHQ is a Singapore-based branding agency with over 20 years of experience. We help businesses create distinctive brand identities that are strategic, consistent, and scalable. Trusted by Fortune 500 companies, regional SMEs, and ambitious startups.

What makes DWHQ one of the best branding agencies in Singapore?

We combine strategy, design, and communications under one roof. Our approach is business-led and insight-driven — every brand we build is designed to support growth, differentiation, and credibility in competitive markets.

Who are DWHQ’s typical clients?

Clients span:

  • MNCs expanding into Asia,

  • Startups defining unique brand blueprints,

  • SMEs looking to scale regionally or globally

What industries does DWHQ work with?

We’ve partnered with over 200 brands across a wide range of industries, including:

  • Information Technology & Innovation Brands
    – ACCENTURE | NCS | SERVICENOW | ST ENGINEERING

  • Healthcare & Pharmaceuticals Brands
    – ASTRAZENECA | ABBOTT | HMI | MERCK | MHC | ZIMMER

  • High-end Luxury Brands
    – ABA PRIORITY | CORTINA WATCH | DW WORKSHOP | HILTON WORLDWIDE | MARINA BAY SANDS | LEXUS | ROBERT PARKERS | SINGAPORE AIRLINES | SINGAPORE POLO CLUB | THE HOUR GLASS

  • Business Services Brands
    – BASF | CANON | DHL | EPSON | KEYSTONE | LUM CHANG HOLDINGS | POWER PARTNERS | STEELARIS

  • Education Brands
    – HWA CHONG INSTITUTION | LEE KUAN YEW SCHOOL OF PUBLIC POLICY | NUS

  • Lifestyle and Retail Brands
    – BOSCH | CORTINA WATCH | THE HOUR GLASS | HILTON | MARINA BAY SANDS | LEXUS | SINGAPORE AIRLINES | SINGAPORE POLO CLUB | SUNNY DIAMONDS

  • Government (Singapore) and Non-profit Organisations Brands
    – CHINESE DEVELOPMENT ASSISTANCE COUNCIL (CDAC) | HEALTH PROMOTION BOARD | LAND TRANSPORT AUTHORITY | NATIONAL ART COUNCIL | SINGAPORE CHINESE ORCHESTRA (SCO) | SINGAPORE SPORTS HUB | THERAPY DOGS SINGAPORE | TRINITY CHRISTIAN CHURCH

  • Finance Brands
    – ABA BANK | ANZ | AVIVA | CHINA LIFE | ERGO | IPPFA | LU GLOBAL | UOB

  • Automotive and Energy Brands
    – BORNEO MOTORS | DENSO | HELLA | LEXUS | LUBRIZOL | SHELL | TOYOTA

  • Property Brands
    – ASIA SQUARE | ASCENDAS | CAPITA COMMERCIAL | FRASERS PROPERTY | PROMINENT LAND

  • Food and Beverage Brands
    – DW WORKSHOP | KERRY | KOGANE YAMA | LOR DUCK | ROBERT PARKER

This cross-industry experience allows us to understand different stakeholder needs and adapt branding solutions accordingly.

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Branding Services

What branding services does DWHQ offer?

  • Brand strategy and positioning

  • Logo and visual identity design

  • Brand naming and messaging

  • Corporate communication design

  • Brand playbook and guideline development

  • Brand architecture and portfolio systems

Do you offer rebranding or brand refresh projects?

Yes. Whether you’re repositioning, modernising, or expanding into new markets, we help clarify your brand direction and refresh your assets for a cohesive relaunch.

Can DWHQ develop brand messaging and tone of voice?

Absolutely. We craft verbal systems — including key messages, brand story, and tone of voice — to ensure your communication is aligned and distinctive across all touchpoints.

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Design Execution & Rollout

What types of design does DWHQ handle?

  • We execute branding across:

    • Business collaterals

    • Editorial and annual reports

    • Packaging

    • Digital and social media assets

    • Brand videos and presentation decks

    • Environmental and space branding

Do you offer website design and digital branding?

Yes. We create brand-aligned websites that are user-friendly, visually compelling, and built to scale. We specialise in fast, SEO-ready launches — primarily on platforms like Squarespace.

Do you provide brand guidelines?

Yes. Every brand identity comes with a clear, usable playbook that includes logo usage, colour systems, type hierarchy, messaging principles, and design application samples.

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Working with DWHQ

What is your typical branding process?

  1. Brand Discovery

  2. Strategy & Positioning

  3. Visual + Verbal Identity Development

  4. Application & Brand Touchpoints

  5. Guidelines, Launch Support & Training

Do you offer a flexible working model for evolving projects?

Yes. For clients who are still exploring their direction, we offer a special support model that includes:

  • Unlimited revisions during the active project period

  • Up to 3 objective changes (e.g. brand pivot, message shift, design direction change)

  • Valid for up to 6 months from project start

This model is ideal for businesses that require space to co-create, evolve, or test directions before committing to final outputs — all while staying within a manageable scope and budget.

How long does a project usually take?

Timelines range from 4 to 12 weeks, depending on scope and responsiveness.

Can DWHQ support regional or international projects?

Yes. We work with clients across Asia and globally, with a remote-ready workflow that ensures seamless collaboration.

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AI Branding Agency

Does DWHQ offer AI-assisted branding services?

Yes. For clients seeking speed, scalability, or digital automation, we offer AI-assisted solutions such as automated creative briefs, rapid prototyping, and structured branding workflows using our proprietary AI tools.

How does AI support branding?

AI enhances clarity, speed, and insight during key phases like:

  • Brand audits

  • Message and name generation

  • Customer journey mapping

  • UX and web structure recommendations

  • Consistency and QA checks

Do I have to use AI if I work with DWHQ?

No. Our AI tools are available to enhance workflows, but the core brand development remains human-led. Clients can opt for traditional processes or blended workflows, depending on their preference and project goals.

Can AI-generated branding still be unique?

Absolutely. We use AI for structure and speed, not to replace creativity. Every output is reviewed, refined, and humanised by our senior consultants to ensure your brand remains authentic and distinct.

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Corporate & Report Design

Does DWHQ design sustainability reports and corporate publications?

Yes. We specialise in designing sustainability reports, ESG disclosures, white papers, and research reports that are:

  • Strategically structured for clarity and flow

  • Visually engaging, using infographics, icons, and layout systems

  • Aligned with brand identity and stakeholder expectations

We’ve worked with clients like ACCENTURE, NCS, MERCER, EPSON Southeast Asia, transforming technical data into accessible, impactful storytelling.

Can you help simplify and visualise complex data in reports?

Absolutely. Our design team collaborates with content owners to translate dense research, policy frameworks, or technical details into layouts that are clean, visual, and reader-friendly — ideal for both print and digital distribution.

Do you support interactive PDFs or digital report versions?

Yes. We offer interactive report design, including:

  • Clickable navigation

  • Roll-over infographics

  • Embedded charts or links

    This enhances user engagement and aligns with modern digital-first communication.

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