Harmonising Tradition and Innovation: SCO's Digital Annual Report Design
As a design agency, DWHQ had the pleasure of working with the Singapore Chinese Orchestra (SCO) on a project to design their digital annual report. Our team of designers was tasked with creating an easy-to-read report that catered to the specific age group of the SCO's audience, without compromising on visual appeal.
We designed the report to be interactive, featuring videos and links to the SCO's music on Spotify. This enhanced the reading experience and allowed readers to immerse themselves in the rich cultural experience of Chinese orchestral music. Our team ensured that the report maintained a contemporary style while incorporating elements of the traditional Chinese orchestra instruments.
We set the right font size and style to ensure that the report was easy to read and accessible to all. The report was designed to be visually engaging, with carefully chosen colors and design elements that reflected the SCO's cultural identity and tone.
In the end, our digital annual report design for the Singapore Chinese Orchestra was highly effective in communicating the organisation's values and achievements to its audience. The interactive design and incorporation of multimedia elements elevated the reading experience and enhanced engagement with the report. We are proud to have contributed to the SCO's success and look forward to working with them on future design projects.
