Shell's Gateway to Transformation: Celebrating Progress at Singapore Jurong Island
Our innovative concept for the gantry at Singapore's Jurong Island encapsulates Shell's journey of transformation with a dynamic and engaging visual. In this design, the gantry plates become not just physical barriers but symbols of the exciting evolution taking place within Shell.
Clapping Hands of Progress: At the heart of the visual are two illustrated staff members positioned on either side of the gantry. As the gantry plates open and close, the hands of these figures meet in a celebratory clap. This symbolic gesture embodies the collaborative spirit within Shell, signifying unity and shared enthusiasm for the ongoing transformation.
Dynamic Gantry Movement: The opening and closing of the gantry plates serve as a visual metaphor for Shell's adaptability and openness to change. This dynamic movement echoes the company's commitment to innovation and progress, creating an interactive and engaging experience for staff passing through the gantry.
Vibrant Illustrations: The visual is brought to life with vibrant and dynamic illustrations. Each element is carefully crafted to convey a sense of excitement and energy, mirroring the positive atmosphere surrounding Shell's transformative endeavors.
Informative Messaging: Alongside the visual spectacle, concise and impactful messaging will be integrated into the gantry design. This include key transformation milestones messages reinforcing the importance of each staff member in contributing to Shell's success.
This creative gantry concept not only serves as a functional entry point but also as a symbolic portal to Shell's ongoing transformation. It communicates a sense of unity, progress, and excitement, reminding every staff member passing through of their integral role in shaping Shell's future.
