Innovating the Digital Experience: Branding the DIVA Project for Accenture and Changi Airport Group
We had the opportunity to collaborate with ACCENTURE and Changi Airport Group on the DIVA project, where our team was responsible for developing the brand identity for DIVA. DIVA stands for Digital, Innovation, Ventures, Analytics and is a joint effort between Accenture and Changi Airport Group, focused on leveraging technology and data to enhance the digital experience for customers at Singapore Changi Airport.
Our team created a brand identity that reflected the innovative and dynamic nature of the DIVA team.
We designed banners, an employee welcome kit with premiums, and stickers to be placed on laptops, each featuring specially crafted motivational and cool messages. The brand colors were a combination of the corporate colors of Accenture and Changi Airport Group. We also created a brand design typography that invoked modern technology, with the letter V and A forming like a traffic flow of up and down arrows, symbolizing the traffic of data and customers.
To bring out the free flow and dynamic culture of the DIVA team, we incorporated secondary graphic elements in the form of organic shapes. These elements added a touch of fluidity and movement, emphasizing the team's dedication to innovation and constant progress.
Overall, our work on the DIVA project helped to establish a clear and recognizable brand identity for the team. Through the design of the brand identity, we were able to showcase the innovative and dynamic nature of the DIVA team and their mission to enhance the digital experience for customers at Singapore Changi Airport.
At DWHQ, we are proud of the work we did for ACCENTURE and Changi Airport Group.
