Embedding AI into Squarespace — How DWHQ Created the Creative Brief Generator
Beyond Static Sites: AI Meets Squarespace
Websites today are more than just digital brochures. They are interactive platforms where users expect engagement, instant answers, and personalised experiences. At DWHQ, we push the boundaries of what Squarespace can do — including embedding functional AI tools directly into client sites.
One of our proudest innovations? The Creative Brief Generator — an AI-powered tool built right into our own website.
What Is the Creative Brief Generator?
It’s an AI-enhanced form that asks users a few key questions and then generates a complete creative brief using GPT-powered intelligence. This helps:
Potential clients articulate their brand needs clearly
Our team understand project scope faster
Shorten the back-and-forth of briefing and revision
The experience is intuitive, on-brand, and completely embedded into a Squarespace site — no clunky redirects or third-party UI.
How We Did It: The Tech Behind the Magic
Form Capture via Custom Fields
We designed a user-friendly form experience inside Squarespace, capturing structured inputs around brand values, audience, tone, and goals.
AI-Powered Prompt Assembly
Behind the scenes, these inputs are formatted into a structured prompt — feeding into OpenAI’s API via secure webhook integrations.
Real-Time Output Display
Using custom code blocks and secure endpoints, we display a fully generated creative brief within seconds — or send it to the user’s email.
Designed for Brand Experience
Everything from typography to spacing to error handling is designed to match DWHQ’s brand — offering a seamless extension of our design ethos.
Why This Matters for B2B Clients
Embedding AI directly into your website isn’t just a gimmick. It’s a game-changer for:
Lead qualification: Capture useful context before a sales call.
Customer experience: Offer intelligent assistance 24/7.
Differentiation: Show innovation that aligns with your brand story.
Whether it’s an AI-powered calculator, onboarding wizard, or brief generator, these tools turn passive visitors into engaged prospects.
Can Squarespace Really Do This?
Yes — with the right expertise. Squarespace is far more flexible than many assume. With custom code blocks, secure form handling, and external API integration, it becomes a powerful canvas for innovation.
At DWHQ, we bring together:
AI prompt engineering
API integration knowledge
Front-end design finesse
UX strategy
That’s how we turn “off-the-shelf” sites into smart business tools.
