Yami Yogurt is a well-known household brand in Singapore that offers soft serve yogurt. Having been around since the 1980s, Yami Yogurt was very much in need of a corporate makeover. DWHQ key role was to look into rejuvenating and modernising the brand and corporate identity of Yami Yogurt.
Keeping the brand’s history, loyal fans and a prospective younger target audience in mind, DW worked on a brand facelift – one that retained the iconic YAMI typeface yet allowed future expansions and updates of the design and content.
Existing customers loved the new brand image, adding that the new look was refreshing while still staying true to its existing strengths. Needless to say, the children were thrilled with a topping section that they could call their very own.