North West CDC

North West Brisk Walking Clubs

To promote citizen’s healthy lifestyle, North West came up with an initiative to create educational materials to encourage all to stand up and get fit. DWHQ was tasked to lead the communication initiative.

Targeting on the mass audiences, the brochure had to be fun, east to read and convenient to pick up. We created bold headlines at the front cover to encourage curiosity and story headlines that leads back to Walking Theme.