Spur Shoes are handcrafted in Korean and promises footwear with 7 layers of comfort bringing designer quality shoes at affordable prices. DWHQ was appointed to create a retail brand experience for the customers.
As leading creative design agency in Singapore, our design focus was to create a 360 shopping experience for the customers. Through the brand and retail walk in experience, we created different shoe panels for style categorisation. Shoes are displayed fully and a kinetic shoe belt where shoes can easily return to the storeroom is designed specifically for Spur.
The kinetic shoe belt is the first of it’s kind in Singapore. Not only it has solved Spur’s challenge of keeping tried-out shoes in time, it has kept the boutique clean and organised at all times.