DWHQ was tasked to design and oversee the fabrication of the Saizen exhibition booth in China, Xi An .
With the stiff competition within the exhibition area, DWHQ proposed an open concept booth where visitors can roam freely around the booth. Each section of the booth had interactive touchpoint with the audiences, such as game booth, medical devices displays, etc. To attract more attention, the logo is lighted at the top middle portion of the booth and spins in a clockwise direction.
The exhibition in Xi An is proven to be a success which highlights the importance of space planning and visitors enjoyed walking around the Saizen booth.