To promote citizen’s healthy lifestyle, North West came up with an initiative to create educational materials to encourage all to stand up and get fit. DWHQ was tasked to lead the communication initiative.
Targeting on the mass audiences, the brochure had to be fun, east to read and convenient to pick up. We created bold headlines at the front cover to encourage curiosity and story headlines that leads back to Walking Theme.
Bold design compiled with bright colours picks the curiosity of readers while good copy that allows the concept to flow through the entire communication brings information across smoothly.