Nespresso realised that many customers presents the Nespresso capsules as gifts to their friends and family. DWHQ was tasked to create a presentable and cost efficient box for this purpose.
By understanding Nespresso’s brand guidelines, we incorporated the strong corporate colour on the box. The boxes are fabricated in bulk for cost efficiency but the challenge was to incorporate an element that could represent the different festive seasons. With that, we designed a sheet of paper in the box that can be personalised according to seasons and can be printed in lower quantity according the different festive periods.
Nespresso loved the brilliant idea of customising the different festive seasons at a low cost. This gift box was also used at a later stage as a corporate gift box.