DWHQ was tasked to create an interim logo when Marina Bay Sands first won the bid in Singapore. Following which, sales kit that contains architectural drawings and communication collaterals were required.
As a Singapore boutique creative agency, DWHQ studied the branding requirements and created a logo close to its primary business guidelines. In addition, we created a 3D fold up Sales kit that best represents Marina Bay Sands Iconic building even before the actual 3 towers were built. Special printing effects were applied to bring out the concept of simplicity and sophistication in collateral designs.
Marina Bay Sands international clients are very impressed with the quality of design. Many loved the sales kit that transforms into the 3 towers and place them on their desk as a momentum. Who says branding and creativity has to be boring?