We were delighted to hear that a traditional braised duck hawker store is expanding into the restaurant sector. DWHQ is the appointed advertising agency to drive the branding and creation of the menu.
We introduced subtle modern colours and styles but kept the nostalgic old feel to its menu. With good copy, the story of LOR DUCK was presented to all who dines in the space.
Singaporeans love our food - thus, the menu was created to make it as easy as possible to read and order while giving them a modern yet nostalgia feel to the dining experience.