With the launch of new games in Asia, DWHQ was approached to create the brand and advertising campaign for this launch.
DWHQ focused the design on the target audience of the gamers’ market and we went wild! Fun and loud elements of the games were created onto the car and drove around Singapore to capture attention. The advertising campaign was also based on the direction of young, vibrant and excitement.
Sure, Hellgate and Granado Espada were very well received and captured the younger audiences. There was even a queue to take picture with the cars!