Federal Oil launched new Engine oil editions targeting at the scooters and motorbike segments in Indonesia. DWHQ was approached to create the brand and advertising campaign for this new series.
DWHQ focused the design on the target audience of the Indonesia Bikers market and the Unique Selling Points of the new Federal Engine OIl. Fun and loud elements were created to standout at the retail shelves and striking colours are used to capture attention. The advertising campaign was also based on the direction of young, vibrant and excitement.
Federal Oil is very well received in the Indonesia market and this series of new Engine Oil has further captured the younger audiences, allowing these audiences to grow with Federal Oil and continue to use Federal’s products at their different stages of owning their very own automobiles.