Design Thinking is the new BIG word and everywhere you go, you hear that you have to incorporate design thinking into your ideas and projects.
What exactly is it?
Design Thinkers are a new breed of problem solvers. They tackle challenges by applying designing thinking techniques to create inclusive experiences for your users.
In short, design thinkers use design thinking to help everyone.
However, design thinking techniques were applied in campaigns and projects way before the keyword ‘design thinking’ was created. The process of creative exploration, creating frameworks and visions were part and parcel of the brainstorming effect.
At DWHQ, the brand stories that we create revolve around design thinking. The process is always the same – a combustion of ideas filtering down into a single, solid proposition.
Take for example a name card that we created for Ralitza, who is a renowned wellness and leadership coach in Como Shambala. The end product derived from the design thinking process was a representation of a single white line.
And all we need was Raliza’s magic fingers to complete the human touch, she can now customise messages for her customers and leave a lasting first impression – that’s the power of design thinking.
And so, for our readers who are curious about design and how we can help you to achieve your marketing objectives, do stay tuned! Watch out for the next journal on how you can save at least 10 times the cost for your next online marketing initative.