DHL has very stringent guidelines and require campaign icons periodically to match their campaign needs.
Through the study of DHL Guidelines, the challenge was to create icon in illustration style, without making it look too cartoonish. With that, we instilled real life illustration of the delivery man’s uniform to create a sense of realism into the illustration.
As an appointed graphic design agency for DHL since 2004, consistent branding of all collateral is key to the success of every campaign. Thus our emphasise for DHL branding is to have simple ideas put together with design thoughts to achieve the result.