Being the number one chemical supplier in the automotive industry, DWHQ was tasked to build a brochure that would increase BASF’s brand and product awareness by providing a differentiated customer-relevant approach and increase its market share in Asia.
With our experience in brand creation, DWHQ created an image brochure printed on a tactile, avant-garde paper made with potato starch that encapsulated the idea of a partnership and sustainability in Asia. The idea was to steer away from complex chemical technicalities and translate these contents into customer-oriented information that they can relate to. In addition, real life images were pieced together to form a harmonious image that explains from the chemistry level to the end product stage.
Distributed regionally, the visually stunning brochure, coupled with succinct copy and the use of strong visuals increased the viewer’s attention and scored high in the retention quotient.