ABA Bank is a Consumer Bank situated in Cambodia. With the opening of the Priority Banking segment, ABA has appointed DWHQ as their creative brand design agency to create its corporate branding.
Through the study of the Cambodian market, the colour gold and black together with gridlines are incorporated in the Corporate Guidelines. A stunning Welcome kit that slides out to present the Priority Banking Card and retail vouchers.
Consistent branding of all collateral is key to the success to the Priority Banking Segment. Customer feels privileged to be invited into the segment.